As a real estate agent, you play a crucial role in selling a house. But despite careful planning, mistakes may happen. Real estate agents need to avoid these pitfalls and find the best way to appeal to buyers.
Here are the top seven mistakes real estate agents make when trying to sell and how you can avoid them
1. Trying to Sell Properties Without Virtual Staging
Virtual Staging is an advanced technology that digitally populates pictures of the vacant house with furniture and décor. The best way to showcase a property online is through a virtual tour. It helps appeal to buyers who scout the internet for prospective homes before they visit a property.
2. Using Low-Quality Images
One of the biggest turn-offs in an online listing is bad photographs. Using low-quality images can make buyers disinterested. Use high-resolution photos, clicked by a professional photographer – highlighting the best features of the property.
3. Personalized Home Décor
When preparing for home staging for a property or showing it to prospective buyers personalized items of home décor should be removed. De-personalizing the property helps the new people imagine themselves living in the space and to make a connection.
4. Too much or too little furniture
When gunning for a sale, one of the most common mistakes is to use too little or too much of the home furniture. The idea of home staging is to help buyers imagine themselves living there, and so use the home furniture just as someone living there would. Don’t clutter but also don’t leave huge empty spaces.
5. Staging All the Rooms
Home staging ideas which include staging for each and every room in the house are never useful. Buyers are interested in looking at the rooms which they will use the most, such as the kitchen or living room. So your focus should also be just that. It is unnecessary to stage guest bedrooms, nursery, or office too.
6. Walls & Paint Combination
The walls and the paint job are an important part of the interior decoration. Most real estate agents recommend a fresh coat of paint before the house is staged or even just listed anywhere. The paint gives a fresh ‘new’ look to the house giving it a better appeal.
7. Understand Your Target Audience
Last but not the least, real estate agents must understand their audience. If you’re trying to sell a modern apartment in the city – highlight the building facilities and the central location. On the other hand, if you’re selling a house in the suburbs, talk about the schools nearby and the open spaces for children to play.
Real estate agents are responsible for selling the properties quickly and at the best price. Think of a property sale as a marketing campaign and plan accordingly. If you successfully avoid the mistakes listed above, you’re sure to close your listings quickly and at a good price.
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.